Writing objectively about ones own work has to be the most gruelling task that any creative person can undergo. Trying to find ways to be positive about what it is that you have wrestled out of your mind and birthed into the world is near impossible for anyone who actually cares about what they do.

Creation, both the act of creating and the nurturing that goes on after a work finally exists in a finished state, is a very sharp double edged sword. On the one hand you want to be positive, on the other you know so much about the details involved and are so familiar with the work that objectivity is almost an insult to the act of creating.

How is it that an artist can approach themselves and their work from the outside? What does it take to step out of your shoes and be a critic of your own work? If you can’t afford a publicist you have no other choice.


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